Red Dirt

Precision farming starts where the answers are

in the dirt


For almost 20 years, we have built our entire business around the idea that knowing what’s happening at the soil-level offers the most control over input costs and enables farmers to make better management decisions.

We look at every field as a patchwork of management zones. Farmers have been dealing with natural variability that changes yield since the beginning of time. These zones help farmers manage those changes such as elevation, soil properties and nutrient holding capacities.

With today’s precision farming technologies, it’s possible to plant different seed populations, apply different fertilizers and nutrients at varying rates, and even plant different hybrids within the same field – all based on each field management zone’s unique characteristics.